TUNED ON MODERN TIMES. Founded in 1998, the Air Max Plus quickly established itself as a cultural icon. This version of the Nike Air Max Plus SE Women's Shoe integrates Tuned Air to ensure ideal cushioning where you need it most. Structure with upper in synthetic fabric and light outer layers for maximum comfort; Max Air cushioning for lightweight comfort; Durable rubber outsole for superior traction. Origins of the Nike Air Max: the revolutionary Air-Sole unit made its debut in the Nike Footwear line in 1978. The 1987 marks the debut of the Nike Air Max 1, the first model with visible Air unit in the heel, which shows the fans the characteristics of the new technology , in addition to offering all the typical benefits of Air-Sole. Since then, the new Nike Air Max has become a model of great success among both athletes and collectors. The shoe was produced in exclusive color combinations offering extraordinary lightness and cushioning.